'Why blog?' is a simple question with a surprisingly complex answer. The answer is different for everyone, but it all comes back to one main point – businesses blog because it helps their business is some way.
We know that websites with a blog generate an average of 55 percent more traffic that sites than don't, but there is a lot more to it than just traffic. It's a matter of giving your customer what they need and what they want.
Blogging Creates Inbound Traffic
It really isn’t that hard to get people to visit your website once; bringing them back a second and a third time is where the challenge lies. On the web, content is king. When you constantly add content to your site, you give people are reason to come again. You also attract new visitors that are interested in what you have to say.
Blogging Feeds Google
No one loves content more than Google. Google is hungry for content. The more content you have on your site, the more Google has to look at. And, the more you update your site, the more often Google will come and take a look.
Blogging Allows You To Explore New Ideas
Think of it as a giant playground for your business. A blog is the perfect place to try out new ideas and refine your thinking on certain subjects. It is also a great way to gather feedback from your fans.
Blogging Forces You To Challenge Yourself
Remember, blogging is a two-edged sword. It takes a lot of sweat equity and perseverance, but these are good traits that will always pay off. Blogging forces you to challenge your own thinking and feelings on a subject. Once you hit publish, it is there for the world to see and critique.
Blogging Allows You To Generate Content
Is content still king? Yep, as long as it’s good, valuable, content. Once you become the one controlling the content, your options are unlimited. We’ve used our blog to develop the curriculum for our Social Media Field Training program and the initial ideas behind our social media marketing tool Todaypulse.
Convinced? Let us help you with your blogging and content today. We're experts.
