Love it or hate it, nothing has better conversion rate than email marketing. It is simply the best and most effective tool we have for turning online advertising into real dollars. It is a major part of any good social media strategy.
Our email marketing services include state-of-the-art software and server solutions, as well as the training necessary to build an email marketing list that will grow and expand your audience.
The Sales Record
The simple fact of it is that email marketing works. This seems surprising, considering that we are all overloaded with junk email, but the statistics tell us that the return on investment for email marketing is usually worth it.
- According to research conducted by the Direct Marketing Association, email marketing generated a return on investment (ROI) of $43.62 for every dollar spent on it in 2009. The expected figure for 2010 is $42.08.
- In Datran Media’s 2010 Annual Marketing & Media Survey, 39.4 percent of industry executives said the advertising channel that performed strongest for them was email.
Content Exclusivity
Email is a singular message. Although you have sent the same email to a bunch of people, only one person receives each email. On Facebook, we know that everyone in the world can read the message, but only I have access to my inbox. This creates a feeling of exclusivity. While it sounds overly simple, it is part of the inner psyche of what brings about sales.
Active Reading Platform
Email is a more active reading platform than Facebook. Facebook messages are generally very short so viewers are in a browsing mood while they scroll through their news feed. Email is different. They are more prepared to read and thoroughly examine what you have to say. If we take this fact and the feeling of exclusivity previously discussed, it is easy to see why email sales figures are the way they are.
Great Tracking
Good email marketing software should allow you to learn a great deal about who is actually viewing your email, what they are clicking on, and who is unsubscribing. This offers a huge advantage over Facebook where individual tracking is not an option.
Here at Todaymade, we're ready to help you and your business set up and step up into the world of email marketing.
