Customers connect with your brand online using many different avenues, but one of the most important is through search engines. When it comes to measuring the impact on your small business, few things can top a strong search engine presence.
A 2010 Local Consumer Review Study (source) found that:
- 70 percent of people have used the internet to find a local business in the last 12 months
- 67 percent of local consumers have consulted online customer reviews of local businesses
- Younger consumers are more influenced by positive online reviews than older consumers
- Female consumers are more likely to select a local business that has positive customer reviews
- 69 percent of local consumers trust online reviews as much as personal recommendations
As more and more consumer behavior and habits move online, the race to the top of Google's search is intensifying. We now know that 80 percent of customers rank search engines as the most useful tool when making a buying decision.
- 96 percent of consumers regularly use search engines to research professional services
- 76 percent of consumers regularly use search engines to find financial services and products
- 93 percent of consumers regularly use search engines to research all health related services
- 70 percent of your customers use search engines EXCLUSIVELY to make purchasing decisions
- 78 percent of consumers regularly use search engines to research real estate purchases
Our Approach to SEO
A simple online presence is not enough. Internet marketing is an extremely fast-paced industry, and it is absolutely vital that companies keep their online presence up-to-date with current trends and requirements for search engine friendliness. We believe that a more agile company is perfectly suited to meet these kind of ongoing demands and can simply go where many other shops cannot. Our sites consistently rank higher and perform better on Google than those of our competitors. We write smarter code and put more strategy into the brands we represent.
Today’s web-driven company needs to be better at creating online conversation, generating leads, and being found by all the right search engines. Every site we build is made to be easily found, read, and understood by your audience and by Google.
