Your customers have their phones with them almost 24/7. Wouldn't you like your message to have that same availability?

SMS Marketing is a relatively new type of mobile marketing that uses SMS (short message service) text messaging as a medium of direct advertising, often to a firms existing customers. An SMS Marketing campaign involves collecting mobile phone numbers usually by customer opt-ins using a keyword sent to a short code, which adds their number to a messaging platform database. Once numbers are collected, the marketer can then prepare a special promotion or update and send a mass message to potential repeat customers.

Source: Wikipedia

• 250+ million Americans carry mobile phones—over 80% of the nation’s population
  Source: CTIA Wireless Association
• Four out of five teens carry a wireless device, and the majority (57%) view their cell phone as the key to their social life
  Source: CTIA survey, Teenagers: A Generation Unplugged