8K
Education
Brand identity and landing page design for 8K, a design course platform
Overview
8K is an online design academy built by designers, for designers. Their team had the vision, the skills, and the curriculum. But to stand out in a crowded education market, they needed a brand identity that felt as professional as the portfolios their students dreamed of building.
They came to us with a clear goal: make 8K look like the real deal. The website had to build trust in three seconds flat. The brand needed to feel confident, stylish, and serious, like a masterclass in visual credibility.
TodayMade team helped them do just that.
- Education
- Website design
- Presentation design
- Brand identity design
- Social media design
We went bold: clean Swiss layout, strong grids, crisp typography. Then we added our own twist: accent fonts, punchy colors, and blocks underlined with neon-marker-style highlights. That highlighter feel became a core visual element, designed to guide the eye and add attitude. A mobile-first landing page that looks as sharp as the portfolio 8K students aim to build proves 8K knows design.
8K needed more than good slides; they needed a system. We created a sleek, flexible presentation deck that aligns perfectly with the new identity. Every layout, color, and type choice mirrors the brand’s visual confidence. From investor pitches to student lessons, the templates are easy to use, scale, and always on-brand.
Our first concept was simple and minimal, but we quickly realized that, for a design school, that was not enough. So we scrapped it and started fresh. The final identity is expressive and design-forward: loud in the right places, clean where it counts. Bold colors, confident typography, and a marker-style highlight system come together to create a brand that’s instantly recognizable and unmistakably design-led.
We extended the visual system far beyond the landing page into Instagram posts, banners, newsletters, and more. It’s built for consistency at scale: every touchpoint feels unmistakably 8K, without losing energy, clarity, or scroll-stopping power.
Build a brand that looks great and performs even better
From the very first scroll, the brand communicates trust, clarity, and authority. Every detail, including layout, typography, and micro-interactions, was designed to reflect the high bar 8K sets for its students.
This identity doesn’t whisper “design school.” It says it with confidence. We brought strategy, taste, and precision and carried them through every touchpoint: website, presentations, social posts, and beyond.
The result is a brand that balances inspiration with credibility. It sparks ambition while feeling like a serious investment in your creative future.
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