Homestead Road
Real estate
Marketing design for a real estate brand
Overview
Homestead Road is a BBB A+ accredited company that helps homeowners sell their homes easily, without repairs, cleaning, or showings required. With over 3,000 homes purchased and renewed, they take pride in turning properties into places families can love again.
Known for their compassion and professionalism, Homestead Road wanted their brand to reflect the same warmth and trust online. They came to TodayMade for help creating a cohesive visual identity across presentations and social media, including LinkedIn, Facebook, and Instagram.
- Real estate
- Presentation design
- Social media design
We created a presentation that brings Homestead Road’s mission to life, turning houses into homes filled with warmth and care. The slides combine real property imagery, curated color schemes, and elegant typography to mirror the company’s compassionate approach. Each layout balances emotion with structure, helping the brand tell its story through beautiful, consistent visuals.
Clean composition, bright imagery, and bold typography come together to express Homestead Road’s reliability online. Each social media cover highlights the approachable side of the brand, from event announcements like the Minnesota State Fair to company milestones, ensuring a consistent and welcoming presence across all platforms.
Designed to extend Homestead Road’s friendly image to social media, these posts use inviting photography, confident color accents, and clear messaging for listings, events, and updates. With an approachable yet professional look, the brand connects authentically with homeowners and followers.
We expanded Homestead Road’s social presence with a carousel of Facebook and Instagram visuals that highlight the brand’s warmth and community spirit. From seasonal celebrations to everyday homeowner stories, each image pairs authentic moments with bold, recognizable branding.
Build a brand that feels like home
For a company built on compassion and trust, design needed to capture both heart and reliability. The new visual identity brings warmth to every touchpoint, from presentations to social media, creating a consistent experience that feels human and genuine.
Now, Homestead Road’s brand communicates the same empathy and professionalism that define its service, helping more homeowners feel confident in taking the next step.
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