Refera
Healthcare
Landing page and rebranding for a dentist referral solution
Overview
Refera is a free HIPAA-compliant web platform that helps dentists streamline the referral process. It lets general practitioners and specialists create referrals, track appointment statuses, and communicate with patients, all in one place, via secure SMS chat.
But despite its solid functionality, the brand wasn’t making the first impression it deserved. Refera needed to build trust and authority fast enough to make dentists want to drop their email and book a demo. That’s where we came in.
- Healthcare
- Website design
- Presentation design
- Brand identity design
- Social media design
We redesigned Refera’s landing page to reflect the trust and professionalism expected in healthcare. Out went flat visuals, in came 3D graphics and real doctor imagery to build instant credibility.
We tailored the UI for both general dentists and specialists, highlighting their specific needs. With a clearer structure and improved CTAs, signing up feels intuitive and secure. The design system extends across emails, newsletters, and ads for a consistent brand presence.
We built a presentation deck that feels just as sharp as the website. Designed to scale and easy to customize, the slides maintain visual consistency across all touchpoints. Whether it’s a pitch, internal training, or a webinar, the deck makes Refera look confident and credible.
We reimagined Refera’s brand to match the trust and professionalism expected from a medical platform. Instead of relying on overused medical blues or playful flat graphics, we introduced a refined palette: calming green for trust, orange for action.
Photography of real medical professionals replaced abstract visuals, reinforcing authenticity and professionalism. The new identity feels polished, dependable, and built for healthcare, just like Refera.
Beyond the website and pitch deck, we extended the new identity across digital touchpoints. From email signatures to social media ads and print materials, the design language stays consistent and recognizable, building brand equity over time.
Create a brand that feels as solid as your product
In healthcare tech, trust is everything, and it starts the moment someone lands on your page. Our redesign gave Refera a credible, modern identity that immediately signals professionalism.
With a refined UI, clear messaging, and user flows tailored to dentists and specialists, the new landing page doesn’t just look better; it works better. It drives action, encourages demo bookings, and sets Refera apart in a crowded, high-stakes market.
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