Refera
Healthcare
Presentation, identity, and social media design for a dentist referral solution
Overview
Refera is a free HIPAA-compliant web platform that helps dentists streamline the referral process. It lets general practitioners and specialists create referrals, track appointment statuses, and communicate with patients, all in one place, via secure SMS chat.
But despite its solid functionality, the brand wasn’t making the first impression it deserved. Refera needed to build trust and authority fast enough to make dentists want to drop their email and book a demo. That’s where we came in.
- Healthcare
- Presentation design
- Brand identity design
- Social media design
We designed a presentation deck that matches the brand's sharp, modern look. Scalable and easy to customize, it ensures visual consistency across every use, from pitches and training to webinars. The same design language extends to emails, newsletters, and ads, creating a unified and trustworthy brand presence.
We reimagined Refera’s brand to match the trust and professionalism expected from a medical platform. Instead of relying on overused medical blues or playful flat graphics, we introduced a refined palette: calming green for trust, orange for action.
Photography of real medical professionals replaced abstract visuals, reinforcing authenticity and professionalism. The new identity feels polished, dependable, and built for healthcare, just like Refera.
Beyond the pitch deck, we extended the new identity across digital touchpoints. From email signatures to social media ads and print materials, the design language stays consistent and recognizable, building brand equity over time.
Create a brand that feels as solid as your product
In healthcare tech, trust is everything, and design is where it begins. Our rebrand gave Refera a modern, credible identity that signals professionalism and care.
With a cohesive system spanning the presentation, social media, and marketing materials, Refera now shows up consistently across every channel. The refreshed brand builds recognition, drives demo bookings, and gives dentists a reason to believe in and engage with the product.
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