Tradogram
Procurement software
Marketing design for a global procurement platform
Overview
Refera is a free HIPAA-compliant web platform that helps dentists streamline the referral process. It lets general practitioners and specialists create referrals, track appointment statuses, and communicate with patients, all in one place, via secure SMS chat.
But despite its solid functionality, the brand wasn’t making the first impression it deserved. Refera needed to build trust and authority fast enough to make dentists want to drop their email and book a demo. That’s where we came in.
- Procurement software
- Presentation design
- Ads design
- Blog post style
- Social media design
The ad series focuses on clarity and consistency, built around Tradogram’s core message — Procurement, made simple. Clean layouts, subtle gradients, and the signature turquoise accent make the visuals recognizable across platforms.
We reimagined Refera’s brand to match the trust and professionalism expected from a medical platform. Instead of relying on overused medical blues or playful flat graphics, we introduced a refined palette: calming green for trust, orange for action.
Photography of real medical professionals replaced abstract visuals, reinforcing authenticity and professionalism. The new identity feels polished, dependable, and built for healthcare, just like Refera.
To strengthen Tradogram’s digital presence, we designed a suite of marketing materials, including LinkedIn and Instagram posts, ROI reports, and stories. Each piece blends confident typography, clean structure, and brand-driven imagery to communicate complex ideas with clarity.
Design that makes procurement feel simple
With a modern visual language and unified design system, Tradogram presents a stronger, more recognizable brand across all channels.
The redesign transformed complex procurement data into a clear and compelling story, boosting visibility, supporting lead generation, and building lasting trust with its audience.
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