Video Marketing
26
min read
Looking for a video marketing partner but not sure where to start? This guide compiles 14 top-rated video marketing companies, providing a clear framework for selecting the right one for your goals, budget, and style.
Video is no longer just an optional marketing channel but a proven driver of growth. In 2025, 89% of companies are using video as a marketing tool, making it both a trend and an expectation. Yet despite its power, 37% of marketers say their biggest barrier to adopting video is simply not knowing where to start.
As demand for video grows, more and more companies are calling themselves “video agencies.” Some are true storytellers who build thoughtful, compelling narratives. Others simply add motion to stock footage and call it a day.
If you’ve tried hiring a video marketing agency before, you know how overwhelming it can be. Who will deliver? Who understands strategy as well as production? And, more importantly, who’s the right fit for your business?
This guide goes beyond a generic list of “top video marketing companies.” Instead, it helps you separate the standouts from the overhyped, so you can confidently choose a video marketing partner that matches your needs and budget. Let’s get into it.
Forget random digital video marketing agency lists. We’ve curated the best video marketing companies, sorted by budget, ratings, reviews, and creative focus.
First, let’s start with niche specialists who excel in their field.
Founded: 2024
Best for: Motion design and video editing
Perfect for startups that need creative output across various video formats.
TodayMade is a fresh face in the creative industry, launched in 2024 with a mission to help startups and growing businesses communicate their stories through captivating motion design and professional video editing.
The company specializes in producing videos that grab attention and convey complex ideas with clarity, offering a unique combination of speed, quality, and affordability.
What makes TodayMade stand out?
Speed, flexibility, and creatives that are literally made today. Businesses choose TodayMade for its ability to deliver polished, multi-format marketing design on demand, without the delays, friction, or markup that come with traditional agencies.
TodayMade’s flexible approach makes it easy for any company to access top-notch creative work that’s usually out of reach for startups with limited budgets.
From explainer videos and product demos to social media animations, TodayMade’s designers and editors can deliver stunning results with exceptional speed.
TodayMade has a 5 rating on Clutch. Clients mention excellent delivery and support.
Founded: 2009
Best for: Animated explainers with a thoughtful hook
Perfect for: B2B companies and SaaS brands that need insight-driven, clarity-first storytelling.
Epipheo is a video marketing company that pioneered the explainer video movement, carving a name for themselves by focusing on animated videos that don’t just describe, they illuminate.
Their team specializes in distilling complex concepts into engaging, easy-to-understand stories that connect with audiences on an intellectual and emotional level. Epipheo’s process begins with in-depth research to uncover the powerful insights behind your product or service, then utilizes simple yet effective visuals to deliver that message with maximum clarity.
What makes Epipheo stand out?
Their commitment to clarity-first storytelling. Epipheo animates and clarifies. Every video begins with a strategic deep dive to ensure your core message resonates.
Bonus: Proven track record with Fortune 500 companies, major SaaS brands, and mission-driven organizations.
Not ideal if: You need bold, flashy visuals or content that leans into hyper-modern, Gen Z-oriented styles; Epipheo’s strength is simplicity, not trend-chasing.
Pricing: Typically starts at around $15,000 per video, depending on scope, complexity, and length (based on Clutch Pricing Snapshot).
Epipheo’s thoughtful, insight-driven approach makes them a standout choice if you want an explainer video that educates, persuades, and elevates your brand with substance over flash.
Epipheo holds a strong 4.9 rating on Clutch, with clients highlighting their strategic thinking, clear process, and ability to make complex ideas easy to grasp.
Founded: 2009
Best for: Brand videos with a social media edge
Perfect for: Consumer brands looking for personality-driven, lifestyle-focused videos that resonate on social platforms.
Sparkhouse is a video advertising agency that excels at crafting brand videos with a fresh, energetic vibe. Their expertise lies in blending cinematic quality with a raw, authentic feel, perfect for social media, from lifestyle shoots and behind-the-scenes clips to founder-led storytelling. Sparkhouse’s productions are designed to humanize brands, creating emotional connections that go beyond standard advertising.
What makes Sparkhouse stand out?
Their ability to capture authentic moments and turn them into scroll-stopping social content makes brands relatable and memorable.
Bonus: Proven success across industries including fashion, food, beauty, and DTC products, with videos tailored to drive engagement on Instagram, TikTok, and YouTube.
Not ideal if: You need a formal, buttoned-up corporate tone; Sparkhouse’s strength is in casual, personality-forward storytelling.
Pricing: Starting at approximately $10,000 per project, depending on the concept, shoot days, and deliverables (based on Clutch Pricing Snapshot).
Sparkhouse’s dynamic, personality-rich approach is perfect for consumer brands seeking videos that stand out in crowded social feeds. Their team specializes in bringing products and founders to life with creative ideas and fast-paced editing.
Sparkhouse maintains a 5-star rating on Clutch, with clients praising their creative direction, collaborative approach, and ability to deliver videos that drive measurable results.
Founded: 2010
Best for: B2B videos without the fluff
Perfect for: Companies needing clear, focused, and strategic videos that simplify complex services.
Pop Video specializes in no-nonsense video production for B2B brands. Their approach centers on stripping away jargon and flash to create videos that are direct, effective, and aligned with business goals. Pop Video’s team excels at translating intricate offerings into easy-to-understand, engaging stories that resonate with stakeholders, prospects, and customers.
What makes Pop Video stand out?
Their clarity-first, strategy-driven process. Every video is crafted to communicate business value with precision and purpose.
Bonus: Deep experience in industries like technology, professional services, and industrial sectors, with proven results helping clients drive conversions and shorten sales cycles.
Not ideal if: You’re chasing viral social media engagement; Pop Video focuses on substance over trends.
Pricing: The minimal project size is around $5,000+, varying depending on the project scope and complexity (based on Clutch Pricing Snapshot).
Pop Video is an excellent choice for B2B brands that need straightforward, professional videos to educate audiences, support sales, and build credibility, without the hype.
Pop Video has a 4.9 rating on Clutch, with clients highlighting their strategic mindset, smooth production process, and ability to distill complex topics into compelling content.
Founded: 2013
Best for: Higher education, nonprofits, and mission-driven organizations
Perfect for: Organizations seeking warm, emotionally resonant storytelling that inspires action without feeling salesy.
LAI Video is a go-to partner for mission-driven brands seeking to connect with their audiences on a deeper level. Their team specializes in creating heartfelt videos that bring causes, communities, and educational institutions to life.
LAI Video’s storytelling approach is built around empathy and authenticity, making their work especially effective for campaigns that aim to raise awareness, engage donors, or highlight impact.
What makes LAI Video stand out?
Their mastery of emotionally charged narratives that highlight the human side of complex issues helps organizations drive meaningful engagement.
Bonus: Extensive portfolio in higher ed, healthcare, associations, and nonprofit sectors, with a track record of producing award-winning campaigns.
Not ideal if: You need a fast-paced, commercial-style production; LAI Video’s process prioritizes depth and nuance over speed or flash.
Pricing: Typically starts at around $ 25,000 per project, depending on the complexity of the story and production needs (based on Clutch Pricing Snapshot).
LAI Video’s thoughtful, human-centered approach makes them the ideal choice for brands and organizations seeking to build trust, share compelling stories, and engage audiences with authenticity.
LAI Video holds a 4.9 rating on Clutch, with clients praising their collaborative process, sensitivity to messaging, and ability to produce videos that inspire and move viewers.
Next, we’ll focus on big-name, full-service agencies. These are the heavy-hitters. If you want creatives that can go viral and scale, and you’ve got the budget to back it up, start here.
Founded: 2017
Best for: Brands that want data-driven creative
Perfect for: Companies seeking videos crafted with the precision of performance marketing, where every creative decision is informed by testing and analytics.
NoGood stands out by merging performance marketing expertise with bold, strategic video production. Their team specializes in creating videos that aren’t just beautiful — they’re optimized to convert. By applying A/B testing methodologies and iterative creative processes, NoGood ensures each video isn’t just a piece of content but a powerful marketing asset. This unique, growth-focused mindset makes them a rare find among video agencies.
What makes NoGood stand out?
Their data-driven approach — they bring A/B testing and performance analysis into every stage of video production, ensuring videos directly support your growth goals.
Bonus: Experience across fast-growing SaaS, fintech, and eCommerce brands, with a portfolio of creative that balances storytelling with measurable results.
Not ideal if: You’re on a tight budget or need videos turned around in days; NoGood’s rigorous process requires time and investment.
Pricing: Custom pricing, undisclosed.
NoGood’s blend of creative excellence and marketing science makes them ideal for brands that see video as an investment in growth, not just a line item.
NoGood has a 5 rating on Clutch, with clients highlighting their strategic insights, and ability to learn and deliver videos that perform across paid and organic channels.
Founded: 2009
Best for: Startups that want ads that people watch
Perfect for: Brands seeking quirky, cinematic spots that put the product front and center in a way that entertains and converts.
Sandwich Video is a legendary creative studio that helped pioneer the modern product explainer ad, most famously with Dollar Shave Club’s viral launch video. Their signature style seamlessly blends humor, cinematic production, and sharp scripting to make even the most mundane products engaging and entertaining. Sandwich’s team knows how to find the human angle in your offering, creating videos that feel fresh, fun, and impossible to ignore.
What makes Sandwich Video stand out?
Their ability to craft quirky, narrative-driven ads that keep audiences hooked while seamlessly highlighting product features.
Bonus: A track record of viral hits for tech startups, consumer apps, and subscription services, with millions of views and proven ROI.
Not ideal if: You’re looking for conservative, formal corporate messaging; Sandwich’s playful tone and offbeat humor won’t fit every brand.
Pricing: The minimal project size is around $10,000+, reflecting their production values and creative expertise.
Sandwich Video’s bold, personality-packed videos are perfect for startups ready to break through the noise with ads that don’t feel like ads but stories people actually want to watch.
Sandwich Video has no reviews or ratings on Clutch, but still earned praise for their creative originality, smooth production process, and consistent ability to create videos that drive massive engagement and sales.
As TechCrunch reports, Sandwich has begun partnering with early-stage startups through equity-based deals, giving resource-strapped companies access to top-tier video creative in exchange for long-term upside.
Founded: 2013
Best for: Humor-driven performance ads
Perfect for: Brands ready to transform even the most awkward or niche products into wildly successful, shareable stories.
Harmon Brothers are legends in direct-response video marketing, best known for turning Squatty Potty and Purple Mattress into viral sensations. Their signature formula combines bold humor, memorable characters, and smart scripting designed to convert viewers into customers. By embracing storytelling that’s unafraid to be a little outrageous, they’ve helped countless brands turn quirky products into multimillion-dollar hits.
What makes Harmon Brothers stand out?
Their expertise lies in creating humor-infused, conversion-focused ads that strike a balance between entertainment and clear calls to action, driving massive ROI.
Bonus: An unparalleled track record in viral performance videos, with campaigns racking up billions of views and generating hundreds of millions in sales.
Not ideal if: You’re uncomfortable with bold, cheeky messaging; Harmon Brothers thrive on pushing creative boundaries.
Pricing: Undisclosed, but typically starts around $250,000 per project, reflecting their proven ability to deliver high-impact campaigns.
Harmon Brothers’ fearless, laugh-out-loud approach makes them the perfect choice for brands willing to take risks to achieve extraordinary results with videos that are impossible to forget.
Harmon Brothers has a 4.5 rating on Clutch and maintains a strong reputation among clients for their creative genius, strategic acumen, and ability to consistently produce videos that not only entertain but also sell.
Founded: 2011
Best for: Human-first explainers
Perfect for: Healthcare, nonprofits, and education organizations looking for storytelling with warmth and empathy.
Demo Duck specializes in explainer videos that put people at the center of the story. Their approach combines thoughtful scripting, relatable characters, and clear visuals to make complex topics accessible and emotionally resonant. Whether it’s a patient journey, a nonprofit mission, or an educational initiative, Demo Duck excels at crafting videos that feel personal and authentic.
What makes Demo Duck stand out?
Their human-centered storytelling turns explainers from generic animations into meaningful narratives that connect on an emotional level.
Bonus: Extensive experience with mission-driven organizations, including hospitals, universities, and social impact brands, with a portfolio of videos that educate and inspire.
Not ideal if: You’re looking for fast-paced, high-gloss edits; Demo Duck focuses on thoughtful, steady storytelling rather than flash.
Pricing: Typically starts around $15,000 per video, with costs varying based on animation style and project complexity (based on Clutch Pricing Snapshot).
Demo Duck’s heartfelt, approachable videos are ideal for organizations looking to simplify complex topics and establish trust through authentic storytelling.
Client reviews: Demo Duck has a 5-star rating on Clutch, with clients praising their creativity, collaborative process, and ability to transform complex information into clear and engaging videos.
Founded: 2014
Best for: On-brand, high-quality live-action videos
Perfect for: Businesses that require full-service video production, including creative concept development and final editing, with a performance-focused approach.
Lemonlight is a creative video agency that offers end-to-end video production for brands seeking polished, professional content tailored to achieve marketing results.
Whether you need product explainers, brand stories, or testimonial videos, their team handles scripting, casting, filming, and editing, all backed by a process designed for ROI. With thousands of shoots completed across industries, they’ve built a scalable model that blends production value with speed and efficiency.
What makes Lemonlight stand out?
Their balance of production quality and marketing sensibility: videos that look great and perform.
Bonus: Nationwide network of creators and videographers makes it easy to shoot anywhere in the U.S. without flying out a crew.
Not ideal if: You want fast, templated, or UGC-style video; Lemonlight focuses on custom live-action content, which requires a more involved process.
Pricing: Starts at around $7,000 per project, depending on location, scope, and deliverables (based on Clutch Pricing Snapshot).
Lemonlight is a great fit for brands looking to elevate their video presence with high-quality production that still respects marketing timelines, goals, and budgets.
Lemonlight holds a 4.8 Clutch rating, with clients noting their reliability, creative flexibility, and ability to turn around polished content that delivers results.
Got a tighter budget but still want quality content? These video advertising companies strike a balance between affordability and solid creative capabilities.
Founded: 2015
Best for: Brands needing lots of video at scale
Perfect for: Marketing teams that need fast, high-volume video production for social ads, performance campaigns, and ongoing creative testing.
QuickFrame is a video creation platform built for speed and scale. It connects brands with a global network of vetted creators, enabling rapid production of short-form videos tailored for platforms like TikTok, Instagram, YouTube, and OTT.
With a streamlined briefing process and fast turnarounds, QuickFrame is ideal for performance marketers who need content that keeps pace with campaign demands.
What makes QuickFrame stand out?
Its platform-powered model balances speed, quality, and cost, letting brands produce and test multiple creative variations without starting from scratch.
Bonus: Built-in performance insights help you quickly identify which creative performs best, making it easier to iterate and optimize.
Not ideal if: You’re looking for deep creative strategy or long-term brand storytelling; QuickFrame is built for execution, not concept development.
Pricing: Project-based pricing with flexible packages for brands running ongoing or multi-variant campaigns.
QuickFrame is a smart choice for brands seeking to scale content production without compromising quality, making it ideal for digital teams conducting frequent A/B tests or managing multi-channel campaigns.
QuickFrame holds a 4.4 rating on G2, with clients praising its speed, platform usability, and the advantage of working with more creators across their network.
Founded: 2014
Best for: Brands needing lots of video at scale
Perfect for: Creative teams that want to pair high-volume video production with real-time performance data and iteration.
VidMob is a creative technology platform that blends video production with deep analytics. It connects brands to a network of vetted creators while offering tools to track how each creative asset performs across channels. VidMob’s focus is on producing data-informed videos that continuously improve, making it ideal for advertisers running iterative, performance-driven campaigns.
What makes VidMob stand out?
Its Creative Intelligence™ platform combines video creation with performance insights, allowing brands to optimize messaging, visuals, and pacing based on real results.
Bonus: Strong integrations with major ad platforms like Meta, Google, Amazon, and TikTok, streamlining creative performance tracking across channels.
Not ideal if: You’re seeking boutique creative direction or high-concept storytelling; VidMob is optimized for scale, speed, and data-driven refinement.
Pricing: Custom pricing based on scope, platform needs, and number of deliverables, typically suited for enterprise or high-spend performance teams.
VidMob is a top pick for brands that treat video as a growth lever, blending creative with analytics to drive measurable impact through every campaign.
VidMob has a 4 G2 rating, with clients highlighting its platform's ease of use and high-quality creative at scale.
Founded: 2021
Best for: Performance marketers on a budget
Perfect for: DTC brands and bootstrapped startups that need conversion-focused videos, fast and affordably.
99Ads is a video content agency that delivers high-performing ad creatives without the overhead of a full-scale production studio. Their model is built around speed, templates, and proven ad formats that drive results. With a clear focus on ROAS rather than artistic flair, they’re a go-to for brands that prioritize efficiency and performance over polish.
What makes 99Ads stand out?
Their lean, no-frills approach to video is designed for fast testing, easy iteration, and results-driven campaigns on a budget.
Bonus: Flat-rate pricing, fast turnarounds, and a library of ad styles optimized for platforms like Meta, TikTok, and YouTube.
Not ideal if: You’re looking for brand-defining, cinematic work or custom storytelling. 99Ads is all about quick, scalable content core that converts.
Pricing: Undisclosed, tiered packages depending on volume and complexity.
99Ads is ideal for scrappy teams and early-stage brands that need to test creative ideas quickly without burning through their budget; think performance-first, not portfolio pieces.
99Ads earns strong reviews on Google for its speed, reliability, and ability to deliver results on a tight budget, with clients often citing it.
Founded: 2019
Best for: UGC-style product videos at scale
Perfect for: eCommerce brands and startups looking for authentic, creator-made content optimized for TikTok, Instagram, and Facebook ads.
Billo is a video ads agency that connects brands with a network of everyday creators to produce user-generated-style videos quickly and affordably. Its platform handles everything from creator matching to content delivery, making it a streamlined solution for brands that need relatable, scroll-stopping videos that feel organic, not overproduced. The end result: content that mirrors what consumers engage with on social.
What makes Billo stand out?
Its focus on UGC-style authenticity offers brands an easy way to generate dozens of ad-ready videos that feel native to social platforms.
Bonus: The platform is self-serve and easy to use, allowing marketers to submit briefs, review creators, and receive final videos, all in one place.
Not ideal if: You need high-concept creative direction or polished brand storytelling; Billo excels at raw, real, and reactive content.
Pricing: Starts at $59 per feature with bulk discounts and package options available (based on Capterra Pricing).
Billo is ideal for performance marketers who want to test angles quickly, produce high volumes of content, and blend in with user-generated content on social media, without hiring influencers or building an in-house studio.
Billo has a 4.2 rating on the G2 platform, with clients highlighting ease of use, fast turnarounds, and the ability to consistently generate affordable UGC-style content.
Here’s a comparison table to keep track:
Great work looks good on a reel, but can they deliver? Here’s how to find out.
The best video marketing agencies do more than produce pretty content. They align creative work with clear marketing KPIs like conversion rates, click-throughs, or customer acquisition costs.
A good agency should ask questions like:
If they don’t ask, you should walk.
Sure, aesthetics matter. But views without conversions are just expensive vanity metrics. What you want is a video content marketing agency that blends:
As one Redditor bluntly put it, "Be careful burning that 10k for a 60s video on TikTok. TikTok’s attention span is so low. Even on YouTube… most people don’t engage with long ads."
That’s what a smart agency should already know and plan around.
Some “video marketing agencies” are just production shops with a drone license and Adobe Premiere. Here’s how to spot trouble:
And then there’s the communication issue. If they’re slow to respond during sales… imagine how they’ll be once you’ve paid.
These questions will save you thousands (and a headache):
You’re not hiring an artist. You’re hiring a growth partner. If the agency doesn’t get that, keep looking.
Next, let’s talk about what people want from video marketing companies and what they’re tired of dealing with.
You’d think most brands are chasing cinematic flair or motion graphics wizardry. But when you actually talk to marketers, the wish list is surprisingly simple: “We just want someone who won’t ghost us.” Literally every frustrated marketing manager on Reddit.
Collaboration is everything in video work, and yet, one of the most common complaints is agencies disappearing the moment the deposit clears.
One Redditor shared, “I've had 5 calls. Most go smoothly. But the next week they ghost me. Just for a second assume my value proposition is decent.”
Whether it’s missed deadlines, slow replies, or vague deliverables, communication breakdowns happen way too often, and marketers are fed up. A great agency communicates early and often. If they’re dodgy before kickoff, don’t expect them to magically get responsive once you’ve signed.
Plenty of brands walk in expecting to spend $2K. Then comes the $12K proposal… plus “essential” add-ons. One thread captured the disconnect perfectly, "$10K is close to free? How useless are you that you can't make a 60 second ad for that?...”
On the other hand, creators often feel insulted when asked to produce high-quality work for what they consider scraps. The result? A visible clash between marketers trying to stay lean and creatives defending their value.
Authenticity often outperforms polish more than agencies are willing to admit. One Redditor summed it up, “Don’t go 60. Even 30 is a bit long. Just make sure the first 3 seconds are very engaging.”
Today, a founder’s raw TikTok can outperform a $ 30,000 production if it connects with the audience. That’s a strategy shift. Social-first platforms reward content that feels genuine, not just visually appealing.
Next, let’s break down how to choose the right video agency for your specific needs.
Not every agency is built the same, and not every project needs one. These video marketing tips will help you choose the right creative partner without wasting time or budget:
1. Start with your goal, not your format
Before you look for “animation agencies” or “TikTok ad creators,” ask what you want this video to do:
Let the goal drive the agency, not the other way around.
2. Know your ecosystem: agency vs platform vs freelancer
There are three main paths to video:
If you don’t have time to brief, oversee, and review, skip freelancers.
3. Tools that make your search easier
You don’t need to Google “top video agencies” for the tenth time. You can try:
Next, let’s talk about when not to hire a video agency, because sometimes, it’s just not the right move.
Sometimes, the most brilliant move is not to hire an agency at all. Here’s when you should hold off, because throwing money at a video team won’t magically fix what’s missing.
If your team says, “We just need a video because our competitors have one,” pause and consider the following: A soulless explainer that exists only to exist will waste your budget and your time.
A good video agency helps tell your story, but they can’t invent your core message. If you don’t know your audience, your key selling point, or what problem you solve, video is the last thing you should pay for. Get your positioning clear first.
You can’t get a polished, high-quality piece of creative content for $500 by next week. And asking agencies to do the impossible will just lead to frustration on both sides.
If you already have video assets and just need edits, subtitles, or motion graphics updates, you don’t need a big agency retainer. Flexible partners like TodayMade can jump in for quick, affordable tasks.
And if your needs go beyond video, TodayMade offers a subscription for a variety of marketing designs, from static visuals to social content and motion design. It’s a smarter way to handle ongoing creative tasks without unpredictable scope creep or inflated graphic designer cost every time you need a new asset.
Next, we’ll wrap things up with a few thoughts on why choosing a video partner is more about chemistry than checklists and how to make sure you find the right one.
Hiring a video agency is both about finding beautiful work and about partnering with a team that understands your goals, your audience, and your message.
The best video marketing blends creativity with strategy and follows the principles of scientific advertising: test, learn, and optimize based on real-world results.
So before you move forward, consider these essentials:
A good agency is a partner, not a vendor. You want someone who asks questions, challenges your assumptions, and tells you when you’re veering off track. That’s a sign they care about outcomes, not just collecting your invoice.
Start with a small project or a pilot video. See how they communicate. Do they hit deadlines? Do they absorb feedback or get defensive? A small engagement can reveal a lot about whether they’re the right fit for a larger partnership.
Awards are nice. Big-name clients look impressive. However, your success will ultimately depend on whether you can collaborate effectively and whether your agency truly understands your market, your product, and your brand's voice.
We at TodayMade don’t just create a cool video for you. Contact us to make videos that work, built to engage your audience, drive results, and support your growth.
A video marketing company helps brands plan, produce, and distribute video content that drives specific business goals, whether that’s brand awareness, lead generation, product education, or sales. These companies may offer services such as scripting, shooting, editing, animation, and strategy, all focused on creating video assets that perform effectively across digital platforms like YouTube, LinkedIn, TikTok, and beyond.
The “Big 4” refers to the world’s largest marketing and communications holding companies. These groups own many of the most well-known advertising, PR, and media agencies:
They oversee hundreds of agencies worldwide and often serve major enterprise clients across industries.
While the “Big 4” refers to holding companies, the Big 5 advertising agencies typically include some of the most influential creative shops under those umbrellas. Though rankings shift, these are often considered top-tier:
These agencies are known for large-scale brand campaigns, global reach, and iconic creative work, though they may not be the best fit for startups or performance-driven video projects.
The best video marketing is the kind that achieves your business objective, not just racks up views. That might be:
Ultimately, the best video marketing blends clear messaging, strategic targeting, platform relevance, and creative execution.
