Web design
10
min read
While exploring B2B Webflow websites, you’ve probably noticed that most articles show a handful of sites, but they rarely explain why those websites work or how you can build something similar. And that’s what leaves you with plenty of eye candy but little action.
While exploring B2B Webflow websites, you’ve probably noticed that most articles show a handful of sites, but they rarely explain why those websites work or how you can build something similar. And that’s what leaves you with plenty of eye candy but little action.
At TodayMade marketing design agency, we’ve seen firsthand why Webflow has become the platform of choice for B2B companies.
Startups, agencies, and even enterprise teams choose it for the speed, flexibility, and freedom of design.
But let’s be real - inspiration alone won’t cut it.
You need to know which design choices drive conversions, how to adapt them to your industry, and whether it makes sense to go DIY with a template or hire an agency to build a fully custom experience.
That’s exactly what you’ll spot in our guide:
So, whether you’re a startup founder, a marketing manager, or part of a growing design team, our guide will help you build a high-performing B2B website.
B2B companies need websites that do more than just look good. Competitive B2B sites support lead generation, integrate with CRMs, and scale fast.
That’s where Webflow stands out.
TodayMade is built on Webflow so we pursue this platform beyond a smart choice. We leverage it as our core corporate service.
Yes, Webflow can be used for B2B. Many B2B companies deploy Webflow to build custom websites that are flexible, scalable, and optimized for lead generation without relying heavily on developers.
Webflow empowers B2B teams with the flexibility of a modern CMS, the speed of a visual builder, and the performance of a custom-coded site in line with hyping web design trends.
Here’s how we designed a sleek, conversion-focused website for a quantum security startup operating at the intersection of AI and cybersecurity.
The challenge was to balance technical credibility with user-friendly UX. Through minimalist UI, strong messaging hierarchy, and trust-building visuals, we created a design that communicates cutting-edge innovation and is comprehensive to non-tech-savvy stakeholders.
At Eleken, we approach B2B websites with intention, pairing thoughtful design with scientific advertising.
When it comes to finding inspiration for the best B2B website examples, nothing beats looking at real-world projects.
Below, we’ve spotted some of the most effective websites built with Webflow by industry, so you can grasp the best-match ideas for your project.
SaaS companies need websites that communicate value quickly and drive demo requests.
Here is our featured selection of outstanding Webflow sites that strike the balance between clarity and conversion.
Anrok keeps the design light and the messaging focused on solving a specific tax compliance problem for SaaS businesses. Subtle Webflow animations add polish without distraction.
Capchase builds trust with bold typography, social proof, and a layout that emphasizes ROI. A Webflow CMS powers its case studies and blog content.
SpotDraft uses crisp visuals and straightforward CTAs to make complex legal workflows approachable. Interactions make the product feel dynamic even before signup.
SaaS Webflow sites prioritize clarity, fast load times, and demo-focused CTAs. For more inspiration, check out these SaaS landing page examples.
Agency websites often serve as portfolios, so design flair is essential:
Amply excels in building scalable B2B Webflow websites with marketing-driven, high-conversion designs. Ideal for businesses looking to align closely with their ideal customer profile.
Refokus pushes the envelope with advanced Webflow builds, integrating 3D animation and AR experiences for immersive, interactive designs.
SVZ is a seasoned player in Webflow development, known for crafting cohesive brand identities across large-scale B2B projects.
Veza Digital serves high-growth SaaS companies by aligning Webflow design with SEO and marketing strategies, and transforming websites into revenue-generating assets.
Fintech buyers look for security, clarity, and professionalism. Webflow’s structured layouts make that possible without sacrificing creativity:
Payhawk uses strong visual hierarchy and clear CTAs, making complex financial services easy to digest.
Ramp is clean, professional, and communicates trust while keeping a modern SaaS feel.
Scaleup Finance stands out for its approachable visuals and clear messaging for non-financial founders.
Incard boasts a polished, bold design with smooth interactions.
Paystack stands out with a clean, accessible, and tailored design to communicate reliability across diverse markets.
Healthcare and impact-driven organizations often deal with sensitive topics. Their Webflow websites inspire confidence and empathy.
For healthcare and tech-for-good projects, Webflow supports empathetic design while ensuring performance and accessibility:
Evervault enjoys a sleek Webflow to convey instant trust.
Krepling design and messaging show how tech platforms can support accessibility and inclusivity.
GitBook balances developer credibility with accessibility.
Recently, our trusted client Refera needed a landing page that spoke the language of healthcare professionals.
We replaced generic visuals with 3D graphics and authentic doctor imagery to build credibility at a glance, and tailored UI to serve both general dentists and specialists, highlighting their distinct workflows.
With a clearer layout and frictionless CTAs, the sign-up process now feels intuitive and secure.
Beyond the landing page, we extended the new design system to emails, newsletters, and ads to create a cohesive brand experience across every touchpoint.
We’ve built the best B2B websites across SaaS, fintech, and tech-for-good. What these industries share is the need for fast, scalable sites that convert visitors into leads, something that Webflow delivers consistently.
Prozora Network leverages clean and purpose-driven design highlighting social impact.
Circleback AI design emphasizes simplicity and positive change.
AboardHR showcases tech-for-good through inclusive messaging and approachable visuals.
Webflow eCommerce websites are a perfect blend of design freedom and functional flexibility. They empower SaaS founders and digital entrepreneurs to build visually stunning, fully responsive online stores without writing a single line of code.
Yes, Webflow is a solid option for eCommerce websites, especially for small to mid-sized businesses that value custom design and flexibility.
Loom leverages clean layout, minimal distractions, and product demo front-and-center, and product-first storytelling. The hero video communicates the core value prop immediately, which is a great example of product-led marketing on a SaaS eCommerce site.
Framer is about stunning animations, bold typography, and interactive demos. Framer’s homepage doubles as a live demo, so users can see and feel the product. It's both beautiful and functional, leading to higher engagement rates.
Lindy.ai is where playful minimalism meets futuristic branding. The site uses soft animations and well-paced scroll interactions to guide the user journey. It humanizes AI with warm color accents and conversational CTAs.
Zeabur is a developer-focused aesthetic site with neon color gradients. Perfectly tailored to its niche: indie developers. The use of a dark theme and monospace fonts aligns with the product’s target audience to spark immediate resonance.
VertonEdge, a high-end market analysis platform for professional traders, had powerful features, but a weak digital presence. Their website failed to reflect the sophistication behind the tool.
Our design team stepped in to craft a new identity: a sharp logo and sleek, conversion-optimized website.
We led with a bold hero section and scannable feature blocks, built around confident messaging and trust-driven design.
With a dark palette, electric accents, and integrated trading visuals, we aligned the VertonEdge site with its core audience of seasoned traders who pursue credibility, clarity, and conversion.
Once you’ve explored B2B Webflow websites opportunity, the next question is obvious: should you build it yourself or partner with a Webflow agency? The answer depends on your resources, timeline, and goals.
Sometimes, all you need is a good template and a bit of DIY to get the job done:
In these cases, start with a B2B Webflow template. You’ll save money, launch quickly, and get a professional look with minimal effort. This is how you should test your positioning before investing in a custom build.
Check out our website owner’s manual for ongoing upkeep.
There comes a point when templates and quick fixes fall short, and that’s when bringing in an agency turns into a necessity:
Tired of juggling design tasks instead of scaling your business?
With TodayMade all-in-one subscription, you’ll enjoy access to a full-stack B2B Webflow agency and save yourself from technical headaches and vendor-hopping.
Our team of expert designers delivers conversion-optimized assets for UX, Webflow dev, ebooks, ads, and landing pages.
Not all Webflow agencies are created equal. When you're choosing a partner, make sure they check these boxes:
✔️ CRO/UX + dev expertise: measurable business results beyond a merely pretty design.
✔️ Async collaboration skills: super important for distributed teams.
✔️ HubSpot, GA4, and CRM experience: seamless integrations will spare you a world of pain.
✔️ Proof of B2B expertise: especially in SaaS, fintech, and tech-for-good industries.
While many in-house teams experiment with graphic design outsourcing, growth-driven B2B companies prefer a dedicated Webflow agency.
Check out our website design cost guide to see how your investment will pay off in the long run.
Webflow, WordPress, and HubSpot CMS are top choices, each with its own strengths to suit your custom needs.
B2B buyers aren’t looking for a sleek website, they expect clarity, speed, and trust. With Webflow, you’ll deliver all these while keeping your site scalable and easy to maintain.
At TodayMade, we help B2B companies turn Webflow into a growth engine.
From SaaS startups to mission-driven organizations, we deliver fast, scalable, and conversion-focused websites designed to win leads and build trust.
With the acknowledged and trusted partner, you’ll go beyond sleek design to build a website that drives qualified leads and supports your SaaS growth goals
Ready to hire a website designer with a knack for B2B? We’d love to help!
So, now you know why Webflow fits B2B websites and what makes the best webflow websites examples across SaaS, agencies, fintech, and healthcare.
You’ve also figured out when it’s fine to use a template, when to roll up your sleeves and do-it-yourself, and when it just makes more sense to bring in an agency.
To make a B2B website, start by defining your target audience and messaging. Then choose a platform like Webflow, WordPress, or HubSpot CMS. Design with clear navigation, strong value propositions, and lead generation in mind. Include key pages: About, Services, Case Studies, and Contact. Optimize for SEO, mobile, and conversions.
Here’s a simple roadmap to help you move forward:
Let’s boost your Webflow site to generate new leads.
We help B2B teams launch Webflow websites that are scalable, secure, and laser-focused on conversions.
Whether you’re a startup testing your first landing page or a scaling company pursuing a growth-ready redesign, we’ll build a site that performs as well as it looks.
