Web design
14
min read
Scrolling through cool Webflow sites is fun. Building one that actually performs? That takes more. In this article, we curated 30+ standout examples, broke down the tools and tactics behind them, and shared lessons you can actually use.
Once you open a Webflow website, it’s easy to get pulled in with big images, smooth scrolls, and maybe a well-placed Lottie animation. And the first reaction is often just that: “Wow.” But then, you might start asking different questions. Why does this feel good? Why does it work? Who is it even built for?
Recognizing this, we set out to write this article.
With hands-on experience building Webflow projects, we’ve developed a sharp eye for what makes these sites work. In this piece, we’re highlighting a curated list of websites made with Webflow that are useful. Some might inspire you, others might teach you something, and ideally, a few will do both.
So, if you’re a graphic designer looking to sharpen your eye, a founder wondering what’s possible in Webflow, or just someone tired of empty inspiration, this one’s for you.
Somewhere along the way, Webflow picked up a reputation for being “a landing page tool.” And to be fair, it’s great at landing pages that need to be fast to build, easy to tweak, and pixel-perfect from day one.
But that’s only the surface.
Spend a little more time working with it, and you start to see that it’s flexible enough to support real, scalable websites with structure, performance, and longevity in mind. Here’s just a glimpse of what you can build with Webflow:
The key is understanding what it’s good at and where the limits are.
In simple terms, Webflow shines when you need flexibility on the front end without waiting on developers. It gives web designers real control over layout, logic, and animation, while still being structured to scale.
Where it struggles is in complexity. Full user logins, data-heavy dashboards, and custom backend logic usually require workarounds or no-code extensions. If your project relies on these kinds of features, Webflow probably isn’t the right tool.
So, once you’re building a portfolio, a high-converting sales page, or something a little more ambitious, chances are, Webflow can handle it.
There are a lot of “best Webflow websites” lists out there, and if you’ve made it this far, we’re pretty sure you won’t regret it. Here, we’ve put together a list of sites that, in our opinion, are actually worth your attention. Not just because they look good (though many do), but because they reveal something deeper.
At first glance, Dropbox Sign’s website feels clean and minimal, exactly what you’d expect from a B2B Webflow website. The benefits are listed in a structured manner, the calls to action are obvious, and the layout doesn’t rely on heavy animations. It’s a reminder that good design doesn’t always need to shout. Sometimes, quiet confidence does the job better.
Discord’s blog is among Webflow’s popular websites that feel familiar with a clean hero, clear layout, and recognizable tone. The blog empowers Discord’s marketing and product departments to publish updates, stories, and technical features quickly and consistently. The team even shared their experience at Webflow Conf, showing how switching to Webflow’s CMS changed their workflows.
Upwork empowered its marketing team to take full control of landing pages using Webflow’s CMS. By turning sections like FAQs, role tiles, and case studies into modular CMS components, they could quickly assemble and launch new pages without dev help. The team even employed CSV imports for fast content updates across multiple pages.
Since we’ve already mentioned our experience with Webflow development, here’s a real case from our team. When the Refera client turned to TodayMade, the goal was to create a custom website that builds trust and authority in the healthcare space. Once our web design hit the right tone, everything was brought into Webflow, creating a well-structured site that loads quickly and does its job.
The Slack Brand Center is a centralized hub built on Webflow to house the brand’s visual identity at scale. What stands out is how well it supports real-world needs like consistency, security, and agency alignment. Over several months, the Slack team and developers crafted a setup with 64 components, 89 sections, and 29 pages, grounded in Webflow’s CMS-driven structure.
Jasper’s web presence was built to evolve as their product and branding did, and Webflow played a key role in making that happen. On top of that, Jasper integrated its AI content engine directly into Webflow. Marketers and designers can now generate on-brand copy, rewrite text, translate content into multiple languages, or repurpose content without leaving the Webflow designer.
It would be kind of awkward if Webflow’s site weren’t built in its own website builder. But luckily, it is. The site functions as a living example of what the platform can handle at scale. It’s fast, responsive, accessible, and packed with subtle transitions, nested components, and scroll-triggered animations that show off what the tool is capable of without overwhelming the user.
At first, Scope Technologies Corp.’s site lacked the clarity needed to reflect the innovation behind the brand. To change that, our design team at TodayMade built a modern, investor-ready experience that communicates credibility at a glance. Once the web design was locked in, Scope’s team brought it to life in Webflow, keeping the polish and structure fully intact.
Michael Kors brought the runway straight to your browser through Webflow. The fashion brand showcased its seasonal collections as digital lookbooks, complete with full-resolution imagery, behind-the-scenes videos, and seamless storytelling. Despite the high-impact visuals, the site stays fast and smooth thanks to Webflow’s lightweight code and efficient structure.
Harvard Student Agencies (HSA) is the largest student-run company, giving undergraduates hands-on experience through tutoring, retail, publishing, and more. The scale and diversity of their operations reflect a content-rich organization, and they made it manageable with the help of Webflow. Now, it’s a structured website that communicates a lot without overwhelming.
Made in Webflow, the Things Inc. site is packed with scroll effects, high-quality graphic elements, and playful animation. Cartoon-style visuals paired with 3D shapes that bounce and hover at the top of the page invite potential customers to explore. Even with such an extensive set of interactions, the site doesn’t lag, proving that performance and personality can go hand in hand.
CHANI site feels like a digital scrapbook: layered visuals that look hand-cut from real magazines, assembled into an interface that’s nostalgic and deeply modern. More so, these collage-style graphics move. Animation brings the layout to life, giving every scroll a sense of discovery. It’s an experience that feels crafted, not just designed.
Plantible Foods brings biology into design. Its prominent story-first copy illustrates the brand’s mission and process, inviting visitors to explore something that’s science-led. Plus, there’s just a subtle touch of animation that adds engagement to the layout. It’s a great Webflow website example that amplifies brand storytelling in a purposeful way.
The Oreo Playful Network Webflow site, created during the early lockdowns, was a tongue-in-cheek campaign about connectivity. Here, you won’t see any features or price plans. What’s included is the absurd fantasy of “supercharging your connection” using a pack of Oreo cookies. The soft animations and simple interactions let the humor land, all while keeping the user experience lightweight.
For 8K, a design school, our team went bold. The concept started with a clean Swiss-style layout, complemented by punchy colors, accent fonts, and that now-signature element: neon highlighter-style underlines that guide the eye. Once the design direction was locked, 8K’s team brought it to life in Webflow, keeping the performance at a high level.
While moving through Webflow websites, we found Modular an exciting one. The homepage welcomes you with a full-screen illustration of characters. They don’t bounce or move, but they command attention with sheer presence. As you scroll, a video appears, supported with characters drawn in multiple visual styles. You even get a peek into “tips&tricks” that speak directly to the user’s curiosity.
The Tilt Five site captures your attention by celebrating immersive holographic gaming — “AR to crowd around,” as they put it. Built with Webflow, the site combines background video, high-quality images, and subtle hover effects to create an experience that feels fresh and dynamic. All of it works together to guide users toward one clear action: clicking that “Buy Now” button.
The Circle custom website has nothing screaming for your attention, and that’s exactly what makes you stop and notice. Built in Webflow, it uses pastel tones, aesthetic illustrations, and a clear user flow that mirrors the platform’s core value. Subtle scroll animations respond gently as you move through the page, adding just enough motion to keep you engaged without distraction.
The Tennessee Cider Company website stands out for its branded simplicity. This Webflow-based site powers a headless store via Vinoshipper, delivering functionality on top of Webflow’s CMS-driven architecture. It’s the perfect blend of aesthetic and utility: visually coherent, easy to use, and topped with functional e-commerce workflows.
As we’ve already said, websites built with Webflow can vary a lot, and our work on Eleken proves it. Their website reflects exactly what the company does — expert UX design. We created a clear journey from the homepage, guided by smooth scroll behavior and branded illustrations. Multiple interactive tabs let users explore content freely, and none of it slows the site down.
Webflow stands out as one of the go-to platforms for portfolio websites, and Doriane Azzouz’s portfolio shows exactly why. This site demonstrates the designer’s work across different domains using high-quality imagery, full-screen video, and a clean layout. A fun thing is that when you move your cursor, playful illustrations pop up and follow you, turning simple browsing into an interactive experience.
UJET, the electric scooter brand, designed their Webflow site to showcase innovation and craftsmanship. Built using Webflow, it features sleek, high-resolution imagery, smooth UI animations, and a layout that balances both storytelling and technical sophistication. This setup frames UJET as a design-forward brand, aligned with their product’s identity.
Dayflow is a charm-infused one-page landing site created for the Blush illustration library. Designed in Webflow, the page serves as a showcase and an invitation to remix the illustrations, complete with playful character doodles and bright, optimistic energy. It’s a minimalist approach that highlights creativity without unnecessary complexity.
Surfer SEO’s website is built in Webflow, and it strikes a balance between polish and performance. The design is compelling without being over the top. There is clean navigation, smooth animations, and clear calls to action, all positioned to guide users toward understanding the product’s value. The site’s imagery, animations, and video perform smoothly across devices.
Contractbook’s site is designed to simplify complexity, and it does so with clarity and confidence. This Webflow site delivers an experience focused on smart workflows and trust. Even with rich visuals and functional highlights, the site remains fast and approachable, showcasing how an enterprise tool can achieve depth and polish in Webflow.
With a clean dark-on-light aesthetic, Muse Software’s site positions its product as modern and trustworthy. Being a Webflow build, it’s a great example of how tech-forward brands can simplify their messaging without dumbing things down. Smooth transitions, concise copy, and strong visual focus make the whole page easy to scan and even easier to trust.
Dwellito is a great example of how simplicity can still feel smart. Made in Webflow, the site uses branded blue tones and plenty of white space to create a breathable layout. It guides users through the home model creation process with clarity and focus. In addition to that, interactive tabs respond in milliseconds, and the site structure stays lightweight.
Bay2 Campers specializes in custom campervan conversions, and their website reflects that with a dark-themed design. What really sets it apart is the built-in Pop-top Configurator. With just a click, users can customize their dream camper. It’s smooth, fast, and doesn’t require leaving the page, showing how different services can use Webflow to deliver personalized experiences.
Unrivaled Sports Co takes the digital collector experience seriously, and it shows on their Webflow-built site. It elegantly combines visual appeal with brand storytelling, highlighting the mission to modernize sports. What really stands out is the use of high-quality 3D visuals. Brutal design and full-screen images complete the picture, creating a design that matches the product.
Stera Global’s website greets users with an autoplaying slider positioned right at the top of the page. As you scroll, the experience is guided by subtle hover effects and floating animations that add just enough movement without distraction. This Webflow-built site uses a dark layout and bold statements to reinforce the agency’s confident, modern brand voice.
After exploring so many standout examples, you can see that great Webflow websites look good and are built smart. So, what’s actually powering these sites under the hood? Let’s break down the most effective tools and strategies teams use to get the most out of Webflow.
Finsweet’s Attributes are practically a staple in high-functioning Webflow sites. These no-code tools remove the need for custom JavaScript when it comes to filtering, sorting CMS collections, creating sticky elements, or table of contents blocks.
→ Use cms-filter and cms-sort attributes to improve search UX on blog or resource-heavy pages. Combine with load-more or pagination attributes for faster load and better performance.
When projects outgrow what Webflow alone can handle — like user logins, gated content, or custom dashboards — Wized steps in. Paired with Xano as a backend, this setup powers full-stack web apps on top of Webflow’s front end.
→ Use Wized when your site needs CRUD logic (create, read, update, delete) that Webflow can’t handle natively. Ideal for SaaS MVPs or admin panels.
For ecommerce brands that need more than Webflow’s native checkout can offer, the Shopify Buy Button is a common workaround. It lets teams keep the experience intact while plugging into Shopify’s backend for product and order management.
→ Use a custom Webflow product layout, and embed the Shopify Buy Button only in the CTA area. This keeps visual consistency while offloading the checkout complexity.
Smooth micro-interactions and scroll animations often come from Lottie (JSON-based) or GSAP (JavaScript-based). The difference is that Lottie is light and design-friendly, while GSAP is powerful but code-heavy. Used right, these tools add delight without dragging performance down.
→ Use Lottie for performance-focused animations triggered on scroll or hover. Use GSAP only when animation logic gets complex or timing needs to sync with multiple elements.
Some Webflow teams start fast by prototyping with Relume, an AI-powered layout generator that lets you build clean page wireframes before layering in design. It helps teams establish hierarchy and page logic early on, reducing redesign later.
→ Use Relume to create first-draft page structures in minutes, then bring them into Webflow to apply branding, animations, and CMS logic without rethinking the layout.
As powerful and flexible as Webflow is, it’s not without its tradeoffs. If you’re about to clone a cool template or build something big, it’s worth knowing where the platform starts to show its limits. Here’s what experienced teams often run into and how to navigate around it.
1. CMS item limits
Webflow’s CMS is great… until it isn’t. Most plans cap you at 10,000 CMS items, which can become a problem fast for large blogs, directories, or marketplaces. Collections also can’t reference each other beyond a certain depth, making relational content tricky without third-party solutions or creative structuring.
To avoid this, use multi-reference fields wisely and split large collections into modular sets when possible.
2. Learning curve for class structure
Webflow gives you full control over layout and styling, which is great until you have a dozen nested divs and no clue what .div-block-32 is doing. Without a naming system, sites become unmanageable fast.
To keep things sane, use naming systems like Client-First from day one to keep styles organized and scalable.
3. Bandwidth caps
Depending on your hosting plan, you might hit bandwidth limits, especially if your site uses heavy media or serves a global audience. While this won’t affect most small-to-medium builds, it’s something to monitor for media-heavy brands or sites with sudden traffic spikes.
To manage this, compress all media (Lottie, video, high-res images), use Webflow’s built-in CDN, and lazy-load aggressively.
4. Scaling beyond Webflow
Once you need advanced logic, large-scale databases, or custom backend flows, Webflow starts to break down. It’s a design-first, front-end platform, not a full web app framework. At some point, no-code hits its ceiling.
Our advice is to know when to stop forcing it. If you’re building dashboards, internal tools, or anything with complex auth, consider integrating with tools like Wized, or move to a full-code stack like Next.js or Vue.
5. Poor Lighthouse scores (if not optimized)
Webflow doesn’t automatically make your site fast. That’s on you. Without manual optimizations (image sizes, font loading, animation delays), it’s easy to score poorly on Google’s Lighthouse audits.
To stay ahead, use system fonts when possible, minify animations, and audit your page load with Lighthouse during development.
So, before you commit to building everything in Webflow, it’s worth asking: Does your use case actually fit the tool? Here’s a quick breakdown of where Webflow shines and where it might fall short.
Webflow gives you a lot to work with. It doesn’t ask for hard coding skills, which makes it a favorite for those who want to build fast and design freely. But flexibility without guidance can backfire. Without the right structure, even the prettiest Webflow site can become slow, clunky, or hard to scale.
So take design inspiration from the examples we’ve shared, keep the lessons in mind as you build, and if you ever need a team that knows Webflow inside out, you know where to find us.
